Project Overview
SERVICES
Design
Development
Maintenance
INDUSTRY
Apparel
YEAR
2025
PLATFORM
Shopify
The Challenge
Atonal approached us in need of a site overhaul. Their company had grown substantially, and they were in need of a website design that would strengthen their brand and showcase their products.
Additionally, Atonal needed multiple backend systems to retain and engage customers.
Site Architecture
We began by creating a blueprint designed to guide customers through the site while removing friction. Our focus was on building trust immediately, then leading visitors toward product pages.
Custom Navigation
We designed a custom navigation menu and search modal for Atonal with a focus on simplicity and clarity. To achieve this, we paired product titles with hat images, making it easier for customers to find what they were looking for.
Product Pages
To improve conversion rates, we designed product pages that were focused on presenting the quality of Atonal’s hats while making the buying experience effortless.
Results
Conversion Rate
+ 14%
Orders Placed
+ 16%
Revenue
+ 9%
Technology Used
Shopify
